More than 10 percent of Berklee's student population are of Hispanic origin. Many students, like Guatemala native Samayoa, come to Berklee from Latin America to prepare for their careers. Mexico City is the perfect location for the event, being the Latin music industry's gateway to the rest of the world. "The competition and concert is meant to launch the most promising Latin talent from Berklee and the big names that have studied there." "This is the first time Berklee has joined forces with an international community to develop a television show promoting student and alumni talent," said the competition's executive producer Javier Samayoa, who graduated from Berklee in 2009 with a degree in music business/management. Popular Latin artists and Berklee alumni set to appear are Motel, Tommy Torres, Benny Ibarra, Manelick, and Alexander Acha. Industry judges are Beto Cuevas, vocalist from the band La Ley Memo del Bosque, general director of Telehit and Ricardo y Alberto Gaitán, from Estefan Enterprises/Crescent Moon Records, with production credits for Ricky Martin, Paulina Rubio, Gloria Estefan, and others. The concert will also feature a panel of Latin music industry leaders who will judge the finalists and choose one winner to film a music video that will be distributed to millions of people on Telehit and MySpace Latino. The broadcast will reach 60 countries and has the potential to reach millions of people, offering a tremendous promotional platform for all of the participating artists. ![]() At a press conference in Mexico City on August 19, it was announced that the TV special would debut on November 22, repeating on November 29 and again in early December, on the Televisa cable/satellite music channel Telehit. ![]() The concert event is presented by Berklee and the Sociedad General de Autores y Editores (SGAE), and will be filmed by Televisa, the largest media company in the Spanish-speaking world. ![]() Finalists will be announced soon at /berkleecanta and /berkleecanta. Contest finalists will share the stage with alumni who are among Latin music's newest stars on October 7 at the world-renowned Lunario National Auditorium in Mexico City. Six rising Latin American artists who are students or alumni of Berklee College of Music will perform their original tunes in an international concert that marks the climax to the Spanish-language songwriting competition Berklee Canta en Español.
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